Fill it in Social Content Calendar Type your numbers — the math runs in your browser. Print it, save it as a CSV, or save it to your Workshop. Period Month Calendar owner Posts (one row per planned post) DateChannelTypeHookAsset (link)CTAStatus —Instagram (grid)Instagram (story)Instagram (Reel)FacebookTikTokEmailSMSGBP post—Dish featureBehind the scenesTeam / staffSpecial / promoEventUGC repostEducational—BookOrderSaveShareVisitFollowDraftScheduledPublished —Instagram (grid)Instagram (story)Instagram (Reel)FacebookTikTokEmailSMSGBP post—Dish featureBehind the scenesTeam / staffSpecial / promoEventUGC repostEducational—BookOrderSaveShareVisitFollowDraftScheduledPublished —Instagram (grid)Instagram (story)Instagram (Reel)FacebookTikTokEmailSMSGBP post—Dish featureBehind the scenesTeam / staffSpecial / promoEventUGC repostEducational—BookOrderSaveShareVisitFollowDraftScheduledPublished —Instagram (grid)Instagram (story)Instagram (Reel)FacebookTikTokEmailSMSGBP post—Dish featureBehind the scenesTeam / staffSpecial / promoEventUGC repostEducational—BookOrderSaveShareVisitFollowDraftScheduledPublished —Instagram (grid)Instagram (story)Instagram (Reel)FacebookTikTokEmailSMSGBP post—Dish featureBehind the scenesTeam / staffSpecial / promoEventUGC repostEducational—BookOrderSaveShareVisitFollowDraftScheduledPublished —Instagram (grid)Instagram (story)Instagram (Reel)FacebookTikTokEmailSMSGBP post—Dish featureBehind the scenesTeam / staffSpecial / promoEventUGC repostEducational—BookOrderSaveShareVisitFollowDraftScheduledPublished —Instagram (grid)Instagram (story)Instagram (Reel)FacebookTikTokEmailSMSGBP post—Dish featureBehind the scenesTeam / staffSpecial / promoEventUGC repostEducational—BookOrderSaveShareVisitFollowDraftScheduledPublished —Instagram (grid)Instagram (story)Instagram (Reel)FacebookTikTokEmailSMSGBP post—Dish featureBehind the scenesTeam / staffSpecial / promoEventUGC repostEducational—BookOrderSaveShareVisitFollowDraftScheduledPublished Mix dish + people + place + process. A row of 8 dishes in a row reads as a menu, not a story. Posts planned 0 Mix balance — Plan dates, channels, and CTAs. The mix balance flags a calendar that's all-food (no story) or all-promo (sales pitch fatigue). Print Download CSV Copy as text Reset Save this sheet to your Workshop so you can pull it up next month. Save to the Workshop Keyboard: ⌘P print · ⌘S download CSV · ⌘↵ save to Workshop
When to use it Pull this sheet out when — Last week of every month — plan the next 30 days before the urgent eats the important. Around any holiday or event — plan content alongside the holiday-hours-planner so the messages match. After a menu change — content needs to lead the swap, not lag it.
Common mistakes What operators get wrong Posting only food. Mix in people, place, and process — guests follow restaurants for the room as much as the plate. No CTA on a single post. Every post answers "what now?" — book, order, follow, or share. Scheduling without dates. "Coming soon" is not a calendar; a date and channel are.