Free tools that know
your business.
Generic SEO tools give you a PDF full of abstractions. These are different: each one is purpose-built for a specific kind of small business, and each one translates its findings into the language the owner actually uses.
Twenty-one tools is a lot for a first visit. The quiz takes about 60 seconds and points you at the two or three that match what’s actually leaking.
Operations & Margin
The honest math of running an independent restaurant — food cost, menu mix, and the prices that protect your margin.
See the full topicCost Pulse
A dashboard across your saved invoices. Spot food-cost drift, category-share shifts, and rolling medians — no QuickBooks open.
You leave with: A drift list, sparklines, and a most-recent-save card with a one-tap reload.
Open Cost Pulse Live StandardMargin Math
Four restaurant calculators — delivery break-even, prime cost, covers needed, and a price-raise simulator. Stays in your browser.
You leave with: Honest numbers for your hardest pricing decisions.
Open Margin Math Live DeepMenu Engineering Matrix
Paste your menu — items, prices, food cost, units sold. Get a 2×2 of Stars, Plowhorses, Puzzles, and Dogs with one action per dish.
You leave with: An action per dish — keep, push, redesign, or drop.
Open Menu Engineering Live DeepPlate Cost Calculator
Type a recipe — what you bought, what you used, what it yields. The tool walks the math from invoice to plate cost and suggests three menu prices.
You leave with: A defendable price for every dish on the menu.
Open Plate CostLocal SEO & Presence
How Google decides which restaurant to show — your listing, your hours, your site, the on-page signals that matter.
See the full topicRestaurant Website Audit
Drop your URL. Get a real mobile audit in about thirty seconds — performance, SEO, accessibility, and ten restaurant-specific checks in plain English.
You leave with: A punch list of what's broken on your restaurant's website.
Open Restaurant Audit Live DeepGoogle Business Profile Grader
Search your business name. See how your Google listing scores — rating, reviews, photos, categories, hours — with the specific fixes for what's missing.
You leave with: Specific fixes for the gaps in your Google listing.
Open GBP Grader Live StandardStore Hours
Set your weekly hours once. Walk away with text for Google, JSON-LD for your site, and a code block your developer can paste. Holiday hours live on a sister page.
You leave with: The exact hours text Google and your website both want, plus a holidays page for the eight US restaurant holidays.
Open Store HoursConversions & Content
The patterns that turn a passing visitor into a booked table — menu copy, photos, and the small frictions that quietly cost you bookings.
See the full topicStorefront Health
One URL, six checks, one score. The unified scorecard for your restaurant's full storefront — with the next fix linked to the tool that runs it.
You leave with: One number for your storefront, plus the next fix in plain English.
Open Storefront Health Live StandardMenu Copy Inspector
Paste a dish description. See six diagnostics — sensory words, provenance, technique, length, hedges, pricing — with the research behind each.
You leave with: A trained eye for reading your own menu critically.
Open Menu Copy Live StandardPhoto Brief Builder
List your dishes, tick where the photos go (Yelp, Google, Instagram, your menu). Walk away with a one-page brief that gets you the right photos in one shoot.
You leave with: A one-page brief your photographer can shoot in one visit.
Open Photo Brief Live QuickMenu Converter
Paste your menu text. Walk away with a live preview, semantic HTML for your website, and a JSON-LD Menu schema block Google can index. Sections, items, prices, descriptions — parsed in your browser.
You leave with: Clean HTML and Menu schema from your pasted menu, in two seconds.
Open Menu ConverterBrand & Design
The system around your mark — palette, accessible color pairs, tokens you can hand to any builder or developer.
See the full topicComing soon — and why each one is on the list.
Each future tool is tagged with the topic it belongs to. The order shifts based on what restaurants ask for most.
Speed & Mobile
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Coming
Tech Stack Detector
What's your site actually built on? CMS, hosting, scripts, trackers — the parts that decide what's possible.
Local SEO & Discovery
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Coming
SEO Grader
On-page SEO basics scored against the way Google actually ranks restaurants — titles, schema, content depth.
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Coming
Schema Checker
Does your structured data say what Google needs? Restaurant, Menu, Review, OpeningHoursSpecification — validated.
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Coming
Local Search Ideas
What are people actually typing to find a restaurant like yours? Long-tail keywords with intent, not vanity.
Conversions & Reservations
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Coming
Competitor Comparison
Side-by-side: your restaurant vs the one down the street. Speed, SEO, photos, reviews — where you actually stand.
Free tools, no signup, no email required. More coming.
Want me to audit
your site personally?
If your industry isn't live yet and you'd rather skip the tool, I'll run a manual audit during a free twenty-minute Zoom call. Same rigor, specific to your business, and you walk away with a punch list you can act on — no commitment required.