Start here

Pick the right place to start.

Three questions, thirty seconds, then a reading plan + one tool + one sheet + the words you’ll need. Nothing leaves your browser.

1. What’s leaking?

The thing keeping you up. Pick the closest one.

2. Where is the restaurant right now?

Pick the closest. There’s no wrong answer.

3. What records do you have on hand?

P&L, recipes, invoices. Honest answer only — this picks whether the right next step is a calculator or a sheet.

Skip the questions — show the fallback plan

If you want to skim the eight plans below

With scripts off, the diagnostic doesn’t fire. Read the eight plans below and pick the one closest to your situation.

Your plan

Read these in order. The prime-cost band tells you whether the leak is food, labor, or both.

Margin’s bleeding, and you have the numbers. The calculators can fire. Run the prime-cost band first, then the menu math, then the channel math.

Read

Run on your site

Write it down

Look up

Not the right journey? Start over →

Saved locally so you can come back to it.

Your plan

Fill the sheets for two weeks first. The calculators are useless without the inputs.

Margin’s bleeding, but the records aren’t there yet. The calculators can’t fire until the paperwork does. Two sheets first, then the math.

Read

Run on your site

Write it down

Look up

Not the right journey? Start over →

Saved locally so you can come back to it.

Your plan

Start at the storefront score. The weakest layer is where the covers go.

Covers are thin. The room isn’t full. Covers leak from three places: the menu doesn’t convert, the site doesn’t rank, or the door isn’t findable. Test in that order.

Read

Run on your site

Write it down

Look up

Not the right journey? Start over →

Saved locally so you can come back to it.

Your plan

Open the GBP grader first. The Map Pack is where most of the covers come from.

Discovery is dark. Google isn’t pulling its weight. Local SEO is sequenced: Google Business Profile first, then mobile + speed, then titles + schema.

Read

Run on your site

Write it down

Look up

Not the right journey? Start over →

Saved locally so you can come back to it.

Your plan

Cost the plate first. Every menu decision under it is a guess otherwise.

You suspect the menu, not the marketing. Kitchen-side fixes pay back in margin and brand. Plate-cost first, then how it photographs, then how it reads.

Read

Run on your site

Write it down

Look up

Not the right journey? Start over →

Saved locally so you can come back to it.

Your plan

Read the structural posts first. The platform call and the brand system carry every page after.

Just opened, or building from scratch. No site, or the one you have needs tearing down. Read the structural posts first; the calculators come after the foundations.

Read

Run on your site

Write it down

Look up

Not the right journey? Start over →

Saved locally so you can come back to it.

Your plan

Run the storefront score first. Read the score, then come back and pick the right journey.

Not sure yet. Give me one read. One composite check, one score, one starting point. The audit infers what it can; you pick the next room from there.

Read

Run on your site

Write it down

Look up

Not the right journey? Start over →

Saved locally so you can come back to it.

Your plan

Read these in order. The four corners are the same regardless of which leak shows up first.

Start with the foundations. These four corners cover the structural ground for any independent restaurant — the site, the listing, the menu, the math.

Read

Run on your site

Write it down

Look up

Not the right journey? Start over →

Saved locally so you can come back to it.