Largest Contentful Paint
Example: An LCP above 2.5s loses an estimated 12% of mobile reservation conversions; above 4.0s the loss compounds to roughly 30%.
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LCP
How long it takes for the biggest visible chunk of your homepage — usually the hero image or the headline — to finish drawing on a phone. Under 2.5 seconds is "good", over 4 seconds is "poor".
Why it matters
LCP is what a visitor feels as "the page loaded". Every extra second pushes more of them to the back button. Google's own research puts the bounce-risk jump at ~32% when load time goes from 1s to 3s.
Frequently asked
What is Largest Contentful Paint?
Largest Contentful Paint is how long it takes for the biggest visible chunk of your homepage — usually the hero image or the headline — to finish drawing on a phone. Under 2.5 seconds is "good", over 4 seconds is "poor".
Why does Largest Contentful Paint matter for a restaurant?
LCP is what a visitor feels as "the page loaded". Every extra second pushes more of them to the back button. Google's own research puts the bounce-risk jump at ~32% when load time goes from 1s to 3s.
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