Fill it in

Website Conversion Checklist

Type your numbers — the math runs in your browser. Print it, save it as a CSV, or save it to your Workshop.

Open the live site on a real phone (not a desktop emulator). Walk every row.

Audit context URL audited Phone tested Date

The 12 conversion checkpoints

Checkpoint	Pass	Fail	Priority	Fix notes
Phone number is a tel: link, not an image
Click-to-call CTA visible above the fold on mobile
Reservation CTA visible above the fold on mobile
Hours visible above the fold (or 1 tap to reveal)
Address tap-opens-Maps on mobile
Mobile menu loads in under 3 seconds (Slow 4G)
Menu is HTML — no PDF pinch-and-zoom
Allergen / dietary markers visible on the menu
Hero shot has a real dish or room (not stock)
HTTPS, no security warnings on phone
Reservation widget loads & submits in < 5s
Special / holiday hours messaging visible (when active)

Score — / 12

P0 fixes 0

12 of 12 is the goal. Anything below 9 means the site is leaking bookings before the kitchen even gets a chance.

Keyboard: ⌘P print · ⌘S download CSV · ⌘↵ save to Workshop

When to use it

Pull this sheet out when —

Quarterly — once a quarter on the live site, with a real iPhone, not a desktop emulator.
After any redesign or platform migration. The before-and-after pairs naturally with the speed-test sheet.
When bookings dip and the GBP audit comes back clean — the leak is on the site itself.

Common mistakes

Phone number rendered as an image instead of a tel: link. Click-to-call is the highest-converting CTA on a restaurant site.
Menu PDF that pinches on mobile. If a guest has to zoom, the menu is the friction.
Hiding hours below the fold. Diners check hours on Friday at 4pm; "open today?" is the question your homepage answers in 2 seconds or fails.

Pairs with

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