Funnel
Example: A downtown ramen shop maps its funnel and discovers that plenty of visitors reach the reservation form but most drop off right there, so the team focuses its fixes on that one step instead of redesigning the whole site.
the path from visitor to customer
The sequence of steps a visitor goes through before becoming a customer — landing page → menu page → reserve button → reservation form → confirmation. "Funnel" because each step loses some of the people at the one before it.
Why it matters
Most conversion problems live at one specific step, not everywhere. Mapping your funnel tells you whether visitors are bailing at the menu, at the reservation form, or at the confirmation email — so you know which one to fix first.
Frequently asked
What is funnel?
Funnel is the sequence of steps a visitor goes through before becoming a customer — landing page → menu page → reserve button → reservation form → confirmation. "Funnel" because each step loses some of the people at the one before it.
Why does funnel matter for a restaurant?
Most conversion problems live at one specific step, not everywhere. Mapping your funnel tells you whether visitors are bailing at the menu, at the reservation form, or at the confirmation email — so you know which one to fix first.
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