Above the fold
Example: A Silver Spring taqueria put its name, neighborhood, and a Reserve button in the top 600 pixels, so a visitor who never scrolls still knows it's a sit-down spot in Silver Spring and can book in one tap.
the first screen, "what loads first"
The part of your homepage a visitor sees without scrolling. The term is borrowed from newspapers — the half of the front page that was visible before you unfolded it. On mobile that's usually the first ~600 pixels of the page.
Why it matters
A sizable fraction of your visitors never scroll. Whatever you need them to know or do — what you are, where you are, how to book — has to live above the fold, or it might as well not exist.
Frequently asked
What is above the fold?
Above the fold is the part of your homepage a visitor sees without scrolling. The term is borrowed from newspapers — the half of the front page that was visible before you unfolded it. On mobile that's usually the first ~600 pixels of the page.
Why does above the fold matter for a restaurant?
A sizable fraction of your visitors never scroll. Whatever you need them to know or do — what you are, where you are, how to book — has to live above the fold, or it might as well not exist.
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