Glossary section
Conversions
Turning a visitor into a reservation, an order, or a phone call. The difference between traffic and revenue.
17 definitions.
- Call to action — CTA
- Reservation link — OpenTable, Resy, Tock, built-in form
- Online ordering link — Toast, Square, ChowNow, direct checkout
- Click-to-directions
- Sticky mobile footer — persistent bottom bar on phones
- Social proof — reviews, press, star ratings
- Above the fold — the first screen, "what loads first"
- Bounce rate
- Conversion rate
- Funnel — the path from visitor to customer
- Form abandonment
- Gift-card checkout — e-gift, digital gift card
- Newsletter capture — email signup, list-building
- Catering / private-events page — buyouts, off-site, private dining
- GBP photo count — Google profile photos, carousel coverage
- Delivery presence — aggregator coverage, DoorDash / Uber Eats / Grubhub
- OG share preview — Open Graph card, link preview, og:image