Bounce rate
Example: A neighborhood cafe saw its homepage bounce rate sitting above 70%, a sign that visitors couldn't tell what kind of place it was fast enough, so it rewrote the hero to say plainly that it's an all-day brunch spot.
The percentage of visitors who land on your site and leave without clicking anything — no menu page, no reserve button, no second page. A high number means the page didn't answer what they came to ask.
Why it matters
Bounce rate is an honest mirror. 70%+ on your homepage usually means the hero isn't answering the "what is this place" question fast enough, or the thing they came for (menu, hours, reservation link) isn't obvious.
Frequently asked
What is bounce rate?
Bounce rate is the percentage of visitors who land on your site and leave without clicking anything — no menu page, no reserve button, no second page. A high number means the page didn't answer what they came to ask.
Why does bounce rate matter for a restaurant?
Bounce rate is an honest mirror. 70%+ on your homepage usually means the hero isn't answering the "what is this place" question fast enough, or the thing they came for (menu, hours, reservation link) isn't obvious.
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