Run a better restaurant
website, one honest answer at a time.
Every article, tool, and definition here was written for an independent operator making a real decision this week — what to fix, what to build, what to ignore. No fluff. No affiliate links. Just the answer, the math behind it, and the next useful step.
Recently added.
The eight most recent entries across the library — articles, research, tools, and checklists. Older entries live in the topic shelves below.
| Title | Section | Last updated | Contributor |
|---|---|---|---|
| Restaurant Website Technical SEO Checklist (2026): The Operator's Audit | Articles | Don Goldstein | |
| Restaurant Brand System (2026): Colors, Typography & the Logo That Travels | Articles | Don Goldstein | |
| Restaurant Menu Engineering (2026): The Math Behind Which Dishes Make Money | Articles | Don Goldstein | |
| Restaurant Website Legal & Trust Essentials (2026): ToS, Privacy, Cookies, SSL | Articles | Don Goldstein | |
| I asked ChatGPT, Perplexity & Google AI which restaurant website platform to use. Here's what they said. | Articles | Don Goldstein | |
| Best Restaurant Website Platform (2026): Custom vs Wix, Squarespace, BentoBox, Popmenu, Owner.com & Toast | Articles | Don Goldstein | |
| Commission-Free Online Ordering for Restaurants (2026): Owner.com vs Toast vs Your Own Site | Articles | Don Goldstein | |
| How to Hire a Restaurant Web Designer (2026): What to Ask, What to Pay, Red Flags | Articles | Don Goldstein |
Pick the angle
that matches your week.
Seven lenses on the same library. Each one collects the articles, research, tools, and checklists for that angle in one place.
Speed & Mobile
Why every second of load time costs you diners, and the 80/20 of speed work that actually moves the needle.
Conversions & Reservations
The patterns that turn a passing visitor into a booked table — and the leaks that quietly cost you bookings every night.
Local SEO & Discovery
How Google decides which local restaurant to show — Google Business Profile, schema, reviews, and the on-site signals that matter.
Operations & Margin
The honest math of running an independent restaurant — delivery, pricing, prime cost, and the website's role in protecting margin.
Trust & Reviews
Reviews, photos, response systems — the slow-compounding signals that keep first-time guests from bouncing.
Brand & Design
Why the website's tone, type, and palette decide whether a guest believes the food before they taste it.
Information Security
How to tell if a free restaurant tool is safe — and how to handle the four tiers of your business data so the supplier list and the tax ID don't sit in the same mental bucket.
Pick your
destination.
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Articles
The full library of essays.
Long-form playbooks, each ~10 minutes. Audio narration in six languages.
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Free tools
Run a check on your own site.
12 small utilities across 8 topics — pricing, SEO, brand, hours, content, ops.
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Glossary
Plain-English definitions.
149 web, SEO, and restaurant-ops terms — written the way a friend would explain them.
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Checklists & guides
Workbooks you can save.
Interactive checklists. Run them on your own site or hand them to an agency.
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Operator sheets
Paperwork for the actual restaurant.
Recipe cost cards, weekly prime cost, daily P&L, GBP audit, and 27 more. Printable, fillable, exports to CSV — none of your numbers leave the page.
Still have a question
the library hasn't answered?
Most of what restaurant owners ask me eventually becomes a post here. If your question can't wait — book a short, no-obligation call and I'll give you the same honest answer in twenty minutes.