Online ordering link
Example: A pizzeria puts an online ordering link on its menu page that drops a hungry visitor straight onto its Toast pickup checkout, skipping any landing page, so fewer people abandon mid-order and the shop keeps more margin than a marketplace app would leave it.
Toast, Square, ChowNow, direct checkout
A button on your menu page that links directly to your pickup or delivery checkout — not a landing page, not an interstitial. Either a handoff to your POS provider (Toast/Square/ChowNow) or a direct checkout running through your own payment processor.
Why it matters
Every extra tap between a hungry visitor and a checkout drops completion rates measurably. Direct checkouts also let you keep more of the margin than marketplace apps like DoorDash or Grubhub.
Frequently asked
What is online ordering link?
Online ordering link is a button on your menu page that links directly to your pickup or delivery checkout — not a landing page, not an interstitial. Either a handoff to your POS provider (Toast/Square/ChowNow) or a direct checkout running through your own payment processor.
Why does online ordering link matter for a restaurant?
Every extra tap between a hungry visitor and a checkout drops completion rates measurably. Direct checkouts also let you keep more of the margin than marketplace apps like DoorDash or Grubhub.
Browse all
149 terms.
Plain-English definitions for every term in your audit, organized by category.