Click-to-directions
Example: A neighborhood cafe links its address to a Google Maps URL, so a customer already walking over taps it and the map app opens with the cafe set as the destination, instead of retyping the street address by hand.
Tapping your address on a phone should launch Apple Maps or Google Maps with your business pre-filled as the destination. Built with a Google Maps URL (or the native maps: protocol) instead of plain text.
Why it matters
Customers already standing on a sidewalk with your site open shouldn't have to retype your address into their map app. A working directions link is the shortest path from "I'm coming over" to "I'm here".
Frequently asked
What is click-to-directions?
Click-to-directions is tapping your address on a phone should launch Apple Maps or Google Maps with your business pre-filled as the destination. Built with a Google Maps URL (or the native maps: protocol) instead of plain text.
Why does click-to-directions matter for a restaurant?
Customers already standing on a sidewalk with your site open shouldn't have to retype your address into their map app. A working directions link is the shortest path from "I'm coming over" to "I'm here".
Browse all
149 terms.
Plain-English definitions for every term in your audit, organized by category.