Conversion rate
Example: A neighborhood cafe's site draws 4,000 visitors a month and about 120 of them book a table, a 3% reservation conversion rate the owner treats as solid before spending another dollar trying to grow raw traffic.
The percentage of visitors who do the specific thing you wanted them to do — book a reservation, place an order, fill out a contact form. A 3% reservation conversion rate on a restaurant site is solid; a 10% online-ordering rate on the menu page is excellent.
Why it matters
Traffic is vanity; conversions are revenue. Doubling your conversion rate is usually cheaper than doubling your traffic — and it compounds every time a new visitor shows up.
Frequently asked
What is conversion rate?
Conversion rate is the percentage of visitors who do the specific thing you wanted them to do — book a reservation, place an order, fill out a contact form. A 3% reservation conversion rate on a restaurant site is solid; a 10% online-ordering rate on the menu page is excellent.
Why does conversion rate matter for a restaurant?
Traffic is vanity; conversions are revenue. Doubling your conversion rate is usually cheaper than doubling your traffic — and it compounds every time a new visitor shows up.
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