Gift-card checkout
Example: A family-run trattoria drops a gift-card checkout widget into its site header before the holidays, and the December orders it brings in — many redeemed months later by full tables — comfortably carry the slow stretch in January.
e-gift, digital gift card
A page on your site where someone can buy a gift card in minutes, usually delivered as an email with a code the recipient redeems in-house or online. Square, Toast, Shopify, and specialty providers like Yiftee or GiftFly all offer a drop-in widget.
Why it matters
Gift cards are the single highest-margin transaction a restaurant runs — roughly a quarter never get redeemed, and the ones that do bring a full table, not a solo diner. A "Gift cards" link in the header adds a revenue stream that costs almost nothing and runs itself year-round, with a December spike that can cover a slow January.
Frequently asked
What is gift-card checkout?
Gift-card checkout is a page on your site where someone can buy a gift card in minutes, usually delivered as an email with a code the recipient redeems in-house or online. Square, Toast, Shopify, and specialty providers like Yiftee or GiftFly all offer a drop-in widget.
Why does gift-card checkout matter for a restaurant?
Gift cards are the single highest-margin transaction a restaurant runs — roughly a quarter never get redeemed, and the ones that do bring a full table, not a solo diner. A "Gift cards" link in the header adds a revenue stream that costs almost nothing and runs itself year-round, with a December spike that can cover a slow January.
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