Aggregator
Example: A Brooklyn pizzeria lists on a delivery aggregator that takes a commission on every order, so before signing it checks whether those orders are new customers or just regulars who would have called the shop directly.
third-party delivery platform
A third-party marketplace that takes orders on your behalf (DoorDash, Uber Eats, Grubhub) and keeps a commission per transaction. Not the same as direct online ordering through your own site.
Why it matters
The single biggest margin pressure most independent restaurants face since 2020. Whether an aggregator is profitable for you depends on cover incrementality (does it bring new customers?) and commission tier. The DoorDash math post walks through the numbers; the Delivery Break-Even calculator runs them on yours.
Frequently asked
What is aggregator?
Aggregator is a third-party marketplace that takes orders on your behalf (DoorDash, Uber Eats, Grubhub) and keeps a commission per transaction. Not the same as direct online ordering through your own site.
Why does aggregator matter for a restaurant?
The single biggest margin pressure most independent restaurants face since 2020. Whether an aggregator is profitable for you depends on cover incrementality (does it bring new customers?) and commission tier. The DoorDash math post walks through the numbers; the Delivery Break-Even calculator runs them on yours.
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