Google Business Profile
Example: A Silver Spring taqueria spends one hour on its Google Business Profile fixing its categories, adding current hours, and linking the real menu, and starts showing up in "tacos near me" searches it was invisible for before.
Last verified:
GBP, formerly Google My Business
Your business's free listing on Google Maps and Google Search — the panel on the right of a search that shows your name, hours, photos, reviews, and a link to your menu or booking. Claim and edit it at google.com/business.
Why it matters
For most small local businesses, the Google Business Profile drives more discovery than the website itself. A well-tuned profile — right categories, good photos, complete hours, current menu link — is usually the highest-ROI hour anyone will spend on marketing.
Frequently asked
What is Google Business Profile?
Google Business Profile is your business's free listing on Google Maps and Google Search — the panel on the right of a search that shows your name, hours, photos, reviews, and a link to your menu or booking. Claim and edit it at google.com/business.
Why does Google Business Profile matter for a restaurant?
For most small local businesses, the Google Business Profile drives more discovery than the website itself. A well-tuned profile — right categories, good photos, complete hours, current menu link — is usually the highest-ROI hour anyone will spend on marketing.
Browse all
149 terms.
Plain-English definitions for every term in your audit, organized by category.