Alt text
Example: 'Plate of carnitas with cilantro and lime' beats 'IMG_4521.jpg' for SEO + accessibility + AI search citations — costs 5 seconds per photo to write.
image descriptions
A short written description of every image, set via the alt="…" attribute in the HTML. Screen readers read it aloud; Google uses it to understand what's in the photo.
Why it matters
Good alt text opens your site to blind and low-vision visitors (legally required in many jurisdictions), helps Google Images send traffic your way, and gives your site a shot at appearing in voice search results. "IMG_2041.jpg" helps nobody.
Frequently asked
What is alt text?
Alt text is a short written description of every image, set via the alt="…" attribute in the HTML. Screen readers read it aloud; Google uses it to understand what's in the photo.
Why does alt text matter for a restaurant?
Good alt text opens your site to blind and low-vision visitors (legally required in many jurisdictions), helps Google Images send traffic your way, and gives your site a shot at appearing in voice search results. "IMG_2041.jpg" helps nobody.
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149 terms.
Plain-English definitions for every term in your audit, organized by category.