Schema markup
Example: A Silver Spring taqueria adds a JSON-LD script to its page head declaring it's a Restaurant, its cuisine is Mexican, plus its address, hours, and menu URL, so Google stops guessing and shows those details directly in search.
JSON-LD, structured data, schema.org
Invisible tags on your page that spell out, in a format Google can read directly, exactly what kind of business you are — "I'm a Restaurant, here's my cuisine, my address, my hours, my menu URL". Usually written as a JSON-LD script in the page head.
Why it matters
Schema is what lets Google show your hours, price range, and rating in the search result itself (a "rich result"), instead of a plain blue link. Without it you're guessing whether Google understood your business; with it, you're telling it.
Frequently asked
What is schema markup?
Schema markup is invisible tags on your page that spell out, in a format Google can read directly, exactly what kind of business you are — "I'm a Restaurant, here's my cuisine, my address, my hours, my menu URL". Usually written as a JSON-LD script in the page head.
Why does schema markup matter for a restaurant?
Schema is what lets Google show your hours, price range, and rating in the search result itself (a "rich result"), instead of a plain blue link. Without it you're guessing whether Google understood your business; with it, you're telling it.
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