Google Search Console
Example: A pizzeria's Search Console shows 12,400 impressions/month for 'pizza near me' but a 0.4% CTR — the meta description is the leverage, not the rank.
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GSC
The free Google dashboard that shows you which search terms people used to find your site, which pages they landed on, and whether Google has any indexing problems with your pages. Found at search.google.com/search-console.
Why it matters
Search Console is the only way to know what Google actually thinks of your site. Every small business owner running a website should be claimed in it and checking it once a month — that's where you notice drops in traffic before they become problems.
Frequently asked
What is Google Search Console?
Google Search Console is the free Google dashboard that shows you which search terms people used to find your site, which pages they landed on, and whether Google has any indexing problems with your pages. Found at search.google.com/search-console.
Why does Google Search Console matter for a restaurant?
Search Console is the only way to know what Google actually thinks of your site. Every small business owner running a website should be claimed in it and checking it once a month — that's where you notice drops in traffic before they become problems.
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149 terms.
Plain-English definitions for every term in your audit, organized by category.