Findability

Title tag

Example: A taqueria in Silver Spring sets its title tag to "Casa Verde — Tacos & Mezcal in Silver Spring, MD" so the Google result reads as the restaurant name, cuisine, and city all under the 60-character limit.

the page's <title>

Restaurants

The line of text that shows up as the clickable blue headline of your page in Google search results, and as the name of the tab in a browser. Set in the HTML with <title>…</title>. Under 60 characters, Google doesn't truncate it.

Why it matters

The title tag is the single biggest on-page SEO signal you control. For a restaurant: restaurant name + cuisine + city is the formula ("Rowhouse & Garden — Italian Restaurant in Silver Spring, MD").

Frequently asked

What is title tag?

Title tag is the line of text that shows up as the clickable blue headline of your page in Google search results, and as the name of the tab in a browser. Set in the HTML with &lt;title&gt;…&lt;/title&gt;. Under 60 characters, Google doesn't truncate it.

Why does title tag matter for a restaurant?

The title tag is the single biggest on-page SEO signal you control. For a restaurant: restaurant name + cuisine + city is the formula ("Rowhouse &amp; Garden — Italian Restaurant in Silver Spring, MD").

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