Glossary section
Findability
How Google, Apple Maps, and voice assistants understand what your business is and where it is. Without this, customers don't find you in the first place.
20 definitions.
- Google Business Profile — GBP, formerly Google My Business
- Title tag — the page's <title>
- Meta description
- Schema markup — JSON-LD, structured data, schema.org
- Alt text — image descriptions
- Sitemap — sitemap.xml
- Google Search Console — GSC
- Canonical URL — rel=canonical, the "official" address
- robots.txt
- Open Graph — og:image, social share cards, link previews
- Rich results — rich snippets, SERP features
- NAP consistency — name, address, phone — everywhere the same
- Hours of operation — the times your restaurant is open, expressed in a way every map and listing service can read
- Special hours — the override for any day that doesn't follow your usual schedule
- Holiday hours — the recurring per-date overrides every restaurant has to make every year
- OpeningHoursSpecification — the Schema.org type Google reads to render your hours in search results
- Structured data — the machine-readable copy of your site that Google reads
- Apple Maps & Bing Places
- Mobile-first indexing
- Hours mismatch — GBP vs schema, "open now" search