Open Graph
Example: A neighborhood ramen bar adds Open Graph tags so that when a regular pastes the link into a group chat, it appears with a steaming bowl photo and a sharp headline instead of the grey domain-only box everyone scrolls past.
og:image, social share cards, link previews
A set of meta tags that tell Facebook, Instagram, LinkedIn, iMessage, and Slack how to preview your link when someone pastes it — which image to show, which headline, which description.
Why it matters
Without Open Graph tags, a shared link shows as a grey box with your domain name, which people ignore. With a good food photo and a sharp headline, that same link becomes a thumbnail ad every time anyone posts about you.
Frequently asked
What is Open Graph?
Open Graph is a set of meta tags that tell Facebook, Instagram, LinkedIn, iMessage, and Slack how to preview your link when someone pastes it — which image to show, which headline, which description.
Why does Open Graph matter for a restaurant?
Without Open Graph tags, a shared link shows as a grey box with your domain name, which people ignore. With a good food photo and a sharp headline, that same link becomes a thumbnail ad every time anyone posts about you.
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