Rich results
Example: A Brooklyn pizzeria's schema markup lets its Google listing show a four-and-a-half-star rating, a "$" price, and today's hours right in the result, so it gets clicked more than the plain text link sitting just above it.
rich snippets, SERP features
Enhanced Google search results that show more than a plain blue link — star ratings, hours, prices, FAQ dropdowns, image carousels. Unlocked by having the right schema markup on your page.
Why it matters
A result with a 4.8-star rating and a "$" price next to it gets clicked far more often than a text-only result directly above it. Rich results are one of the few SEO levers where a small technical fix produces a visible, front-page win.
Frequently asked
What is rich results?
Rich results is enhanced Google search results that show more than a plain blue link — star ratings, hours, prices, FAQ dropdowns, image carousels. Unlocked by having the right schema markup on your page.
Why does rich results matter for a restaurant?
A result with a 4.8-star rating and a "$" price next to it gets clicked far more often than a text-only result directly above it. Rich results are one of the few SEO levers where a small technical fix produces a visible, front-page win.
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