Hours mismatch
Example: A neighborhood cafe's website still lists a 9pm close while its Google Business Profile says 5pm, so a party of six searching "open now" trusts Google, assumes the kitchen is shut, and books somewhere else entirely.
GBP vs schema, "open now" search
When the weekly hours your website declares (via OpeningHoursSpecification schema markup) don't match the hours Google shows on your Business Profile.
Why it matters
When your site says one set of hours and Google says another, Google's the one a Friday-night party of six trusts — they search "open now", see your name with the wrong hours, and either bounce or show up to a closed door. Among the most invisible reservation killers in independent dining. A 10-minute fix in Google Business Profile or your site's hours block prevents it permanently.
Frequently asked
What is hours mismatch?
Hours mismatch is when the weekly hours your website declares (via OpeningHoursSpecification schema markup) don't match the hours Google shows on your Business Profile.
Why does hours mismatch matter for a restaurant?
When your site says one set of hours and Google says another, Google's the one a Friday-night party of six trusts — they search "open now", see your name with the wrong hours, and either bounce or show up to a closed door. Among the most invisible reservation killers in independent dining. A 10-minute fix in Google Business Profile or your site's hours block prevents it permanently.
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