NAP consistency
Example: A cafe lists "Suite 200" on its website but "Ste. 200" on Yelp and different Sunday hours on Facebook, and fixing every listing to match — name, address, phone, and hours — recovers local rank that the mismatches had quietly cost it.
name, address, phone — everywhere the same
Your business name, address, and phone number written identically across your website, Google Business Profile, Yelp, Apple Maps, Facebook, and every other directory. "Suite 200" vs. "Ste. 200" counts as a mismatch to Google. Increasingly, hours-of-operation matters here too — Google treats day-of-week conflicts the same way it treats address conflicts.
Why it matters
Google cross-references your NAP across every mention of your business online and downgrades listings with inconsistent info — it reads as "this business might not be real". One tidy-up, done once, recovers rank you didn't know you'd lost. Open Hours covers the hours half; the other fields are a separate fix-up.
Frequently asked
What is NAP consistency?
NAP consistency is your business name, address, and phone number written identically across your website, Google Business Profile, Yelp, Apple Maps, Facebook, and every other directory. "Suite 200" vs. "Ste. 200" counts as a mismatch to Google. Increasingly, hours-of-operation matters here too — Google treats day-of-week conflicts the same way it treats address conflicts.
Why does NAP consistency matter for a restaurant?
Google cross-references your NAP across every mention of your business online and downgrades listings with inconsistent info — it reads as "this business might not be real". One tidy-up, done once, recovers rank you didn't know you'd lost. Open Hours covers the hours half; the other fields are a separate fix-up.
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149 terms.
Plain-English definitions for every term in your audit, organized by category.