Grade your
Google Business Profile.
Last verified:
Operator sheets that use this tool — printable, fillable, exports to CSV.
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GBP Monthly Health Check
Fifteen-minute walk of your Google Business Profile. Hours, primary category, photo count, posts, Q&A, review velocity, NAP match versus your website. Pass or fail per row, with a fix list.
Open the sheet -
NAP Consistency Tracker
Same name, address, phone everywhere — Google Business Profile, Yelp, Apple, TripAdvisor, OpenTable, your own footer, your schema. One mismatch and Google starts doubting which one is you.
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Part of Storefront Health — the composite score that pairs this signal with five others on one scorecard.
Search for your business name and see how your profile stacks up — rating, review count, photos, hours, categories — with specific fixes for what's missing.
What's a Google Business Profile (GBP)?
It's the panel that shows up on Google when someone searches your name — the box on the right with your rating, hours, photos, and "Order online" / "Reserve" buttons. It's free, you control it, and on mobile it usually decides whether someone walks in. If you've never seen yours, search "[your restaurant name] [your city]" on Google right now.
Search words customers used
From Search Ideas. Tap any chip to copy it — paste into your GBP description, "Services" list, or your next Google Post.
Type your business name + city, or paste a Google Maps share link (maps.app.goo.gl, maps.google.com, or g.co/kgs).
Want to optimize your profile? Read the complete GBP setup guide for step-by-step instructions, or run the numbers on your own finances in Margin Math.
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Every check this tool runs maps to a specific concept in the Library. Two starting points — one definition, one playbook.
Google Business Profile
GBP, formerly Google My Business
Your business's free listing on Google Maps and Google Search — the panel on the right of a search that shows your name, hours, photos, revi…
Read the definition GlossaryNAP consistency
name, address, phone — everywhere the same
Your business name, address, and phone number written identically across your website, Google Business Profile, Yelp, Apple Maps, Facebook, …
Read the definition GlossaryHours visibility
Whether today's hours are visible on your homepage within five seconds of landing, without scrolling or clicking. Distinct from just having …
Read the definition ArticleHow to Get More Google Reviews for Your Restaurant
A proven system for getting more Google reviews — QR postcards, timing, staff scripts, and the one thing most owners skip.
Read the playbook ArticleHow to Set Up Google Business Profile for Your Restaurant
A step-by-step guide to claiming, verifying, and optimizing Google Business Profile for your restaurant — categories, photos, menu links, and the settings most owners miss.
Read the playbook