Free operator sheet · Stays in your browser

Local Keyword × Page
Map.

Which keyword each page targets, neighborhood modifier, current rank, page H1, schema type. Surfaces cannibalization and coverage gaps.

Pack: Local SEO & Discovery Cadence: Quarterly Private — runs in your browser

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Local Keyword × Page Map

Type your numbers — the math runs in your browser. Print it, save it as a CSV, or save it to your Workshop.

Mapping period
Keyword × page map
Target keyword Neighborhood / modifier Target page (URL) H1 on page Schema type Current rank Notes
One keyword → one page. Two pages chasing the same keyword cannibalize each other; one wins, both drop.
Keywords mapped 0
Cannibalization flags 0

One keyword maps to one URL. The map surfaces cannibalization (one URL claiming multiple keywords) and gaps (a keyword with no page).

Keyboard: ⌘P print · ⌘S download CSV · ⌘↵ save to Workshop

When to use it

Pull this sheet out when —

  • Quarterly, with Search Console open in the next tab.
  • Before adding a new page — does it cannibalize one that already ranks?
  • After a content rewrite — verify the keyword map matches the new page.
Common mistakes

What operators get wrong

  • Targeting the same keyword on three pages. Google picks one; the other two split the signal and suppress all three.
  • Using city-only keywords when neighborhood-modified terms convert better — "silver spring brunch" beats "silver spring restaurant" for intent.
  • Mapping by gut instead of by query data. Search Console says what people actually typed; trust it.
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