GBP Monthly Health Check
Type your numbers — the math runs in your browser. Print it, save it as a CSV, or save it to your Workshop.
Open your Google Business Profile in another tab. Walk these rows. Mark each one. About fifteen minutes.
Worked example 60-seat neighborhood bistro, May audit See what a Tuesday-morning fill-in looks like
What they typed in
| Hours of operation, special-day hours, primary + secondary categories | All Pass |
|---|---|
| Phone, address, website link, links to menu | Pass · Pass · Pass · Fail (broken) |
| Photos posted in last 30 days | 2 |
| GBP posts in last 30 days | 0 |
| Q&A unanswered | 3 |
What the sheet returned
| Listing fundamentals | 7 of 8 pass |
|---|---|
| Content cadence | Below threshold (4 photos + 4 posts target) |
| This month's punch list | 4 items |
The broken menu link is the priority — that's the link Google was sending people to. Behind it: the three Q&As (probably about parking, dietary options, and reservations — answer them once and they sit there forever) and the post cadence. The audit takes fifteen minutes; the punch list takes the rest of the morning if you batch it. The next month's audit walks a healthier listing.
Composite-typical numbers — not a real shop. Use the rhythm, not the figures.
Read the long version What the GBP actually does for a restaurant, the eight pass-fail fundamentals, the content cadence Google reads as a freshness signal, the Q&A graveyard, and the four lies operators tell themselves about Google. The listing that earns its keep — Why fifteen minutes a month decides where Google sends people →
Save this sheet to your Workshop so you can pull it up next month.
Keyboard: ⌘P print · ⌘S download CSV · ⌘↵ save to Workshop