Map pack
Example: Someone searching "best ramen near me" sees three pinned restaurants on a small map above the blue links, and a neighborhood noodle bar lands there by keeping its Google Business Profile claimed and correctly categorized, not by tuning its website's SEO.
the three-pin Google Maps box above search results
The three-restaurant card Google shows above the blue links when a query has local intent — "Italian restaurant near me", "best omakase in Silver Spring". Restaurants appear in the map pack via their Google Business Profile, not their website. Map-pack ranking is a separate axis from organic search ranking.
Why it matters
For roughly 60% of restaurant searches in 2026, the visitor never scrolls below the map pack. If you're not in the three pins, you're not in the consideration set. Map-pack visibility is decided by Google Business Profile health (claimed, correct-category, unsuspended, no duplicates), not by the website's SEO score.
Frequently asked
What is map pack?
Map pack is the three-restaurant card Google shows above the blue links when a query has local intent — "Italian restaurant near me", "best omakase in Silver Spring". Restaurants appear in the map pack via their Google Business Profile, not their website. Map-pack ranking is a separate axis from organic search ranking.
Why does map pack matter for a restaurant?
For roughly 60% of restaurant searches in 2026, the visitor never scrolls below the map pack. If you're not in the three pins, you're not in the consideration set. Map-pack visibility is decided by Google Business Profile health (claimed, correct-category, unsuspended, no duplicates), not by the website's SEO score.
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