Core Web Vitals
Example: A bistro's LCP at 4.2s and CLS at 0.18 — both 'poor' — costs the page about 30% of its mobile bookings before any other factor matters.
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CWV
Google's three performance scores for a real page load on a phone — one for loading speed (LCP), one for layout stability (CLS), and one for responsiveness (INP). You'll see them as colored bars in any audit report.
Why it matters
Google explicitly uses Core Web Vitals as a search ranking signal. Two restaurants with identical menus and identical Google Business Profiles will rank differently if one's vitals are green and the other's are red.
Frequently asked
What is Core Web Vitals?
Core Web Vitals is Google's three performance scores for a real page load on a phone — one for loading speed (LCP), one for layout stability (CLS), and one for responsiveness (INP). You'll see them as colored bars in any audit report.
Why does Core Web Vitals matter for a restaurant?
Google explicitly uses Core Web Vitals as a search ranking signal. Two restaurants with identical menus and identical Google Business Profiles will rank differently if one's vitals are green and the other's are red.
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