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Menu Redesign
Brief.

What the designer needs to do the work — top 10 sellers, dogs to cut, price changes, callout items, dietary flags, print and digital and POS targets.

Pack: Brand & Design Cadence: Every 6 to 18 months Private — runs in your browser

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Menu Redesign Brief

Type your numbers — the math runs in your browser. Print it, save it as a CSV, or save it to your Workshop.

Brief context
Top sellers (last 90 days)
#ItemCategorySold (count)Margin band
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Stars get the layout's prime real estate. Puzzles get a callout treatment to lift mix. Dogs get cut. The brief is the brief; the engineering is upstream of the design.
Cuts & price changes
Constraints & voice

Keyboard: ⌘P print · ⌘S download CSV · ⌘↵ save to Workshop

When to use it

Pull this sheet out when —

  • Six to eighteen months in — when the menu has drifted enough that the printout no longer matches the kitchen.
  • Before sending to the designer. The brief is what makes their work fast and yours predictable.
  • After a price raise or item cut — formalize the change so the designer doesn't redesign around stale data.
Common mistakes

What operators get wrong

  • Reordering items without re-engineering the categories. The grid (popularity × margin) is the engineering; the layout is downstream.
  • Skipping the dietary markers and allergen flags. Those go in the brief or the menu ships missing them.
  • Sending the brief without your top-10 sellers. The designer can balance the layout only if they know what you actually sell.
Pairs with

The tools, terms, and articles this sheet sits next to.

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