HTML menu
Example: A diner switching from PDF menu to HTML saw 4× the click-through from Google search results within 60 days — the PDF was invisible to the dish-level query.
not a PDF, not an image
A menu built as real text on a web page, instead of as a PDF file or a photograph of a printed card. Real text means phones can render it at readable sizes, Google can index it, and screen readers can read it aloud.
Why it matters
PDF menus are the single most common reason a restaurant site loses mobile visitors. They download slowly, open in a separate viewer, force pinch-zoom, and often fail on older phones outright. An HTML menu is searchable, fast, updatable in seconds, and gives Google a crawlable list of what you actually serve.
Frequently asked
What is HTML menu?
HTML menu is a menu built as real text on a web page, instead of as a PDF file or a photograph of a printed card. Real text means phones can render it at readable sizes, Google can index it, and screen readers can read it aloud.
Why does HTML menu matter for a restaurant?
PDF menus are the single most common reason a restaurant site loses mobile visitors. They download slowly, open in a separate viewer, force pinch-zoom, and often fail on older phones outright. An HTML menu is searchable, fast, updatable in seconds, and gives Google a crawlable list of what you actually serve.
Browse all
149 terms.
Plain-English definitions for every term in your audit, organized by category.