One-sentence pitch
Example: A new spot opens its homepage with the line 'Wood-fired Neapolitan pizza in downtown Silver Spring, open late,' so a first-time visitor knows the cuisine, the neighborhood, and the vibe before deciding whether to read on.
the sub-head under your name
A single sentence — usually in the hero — that tells a first-time visitor your cuisine, neighborhood, and vibe. Example: "Wood-fired Neapolitan pizza in downtown Silver Spring, open late."
Why it matters
Four seconds after landing, a visitor has either classified your restaurant or left. A pitch sentence does the classifying for them so they don't have to guess from a logo.
Frequently asked
What is one-sentence pitch?
One-sentence pitch is a single sentence — usually in the hero — that tells a first-time visitor your cuisine, neighborhood, and vibe. Example: "Wood-fired Neapolitan pizza in downtown Silver Spring, open late."
Why does one-sentence pitch matter for a restaurant?
Four seconds after landing, a visitor has either classified your restaurant or left. A pitch sentence does the classifying for them so they don't have to guess from a logo.
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