Hours visibility
Example: A neighborhood cafe moves today's hours into a small banner at the top of its homepage, so a visitor wondering "are they open right now?" gets the answer in a few seconds instead of digging three clicks into a contact page.
Whether today's hours are visible on your homepage within five seconds of landing, without scrolling or clicking. Distinct from just having hours somewhere on the site.
Why it matters
"Are they open right now?" is the single most common question a visitor asks. Hide the answer three clicks deep and they'll ask your competitor's site instead.
Frequently asked
What is hours visibility?
Hours visibility is whether today's hours are visible on your homepage within five seconds of landing, without scrolling or clicking. Distinct from just having hours somewhere on the site.
Why does hours visibility matter for a restaurant?
"Are they open right now?" is the single most common question a visitor asks. Hide the answer three clicks deep and they'll ask your competitor's site instead.
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