Menu mix
Example: A taqueria's al pastor taco sold 80 plates last week, but its menu mix only makes sense against the total: 80 out of 200 marks it a Star, while 80 out of 5,000 would flag it as a slow Dog the chef should rethink.
the share of total sales each item commands
For each item: units sold divided by total units sold across the menu in the same period. The denominator that turns a raw sales count into a velocity figure comparable across menus of different sizes. The y-axis of the menu-engineering matrix.
Why it matters
A dish that sold 80 covers tells you nothing on its own — 80 out of 200 is a Star, 80 out of 5,000 is a Dog. Menu mix is the math that lets a chef compare velocity across services, seasons, and menu sizes without recalibrating the eye each time.
Frequently asked
What is menu mix?
Menu mix is for each item: units sold divided by total units sold across the menu in the same period. The denominator that turns a raw sales count into a velocity figure comparable across menus of different sizes. The y-axis of the menu-engineering matrix.
Why does menu mix matter for a restaurant?
A dish that sold 80 covers tells you nothing on its own — 80 out of 200 is a Star, 80 out of 5,000 is a Dog. Menu mix is the math that lets a chef compare velocity across services, seasons, and menu sizes without recalibrating the eye each time.
Browse all
149 terms.
Plain-English definitions for every term in your audit, organized by category.