The basics

Professional email

Example: A neighborhood bistro replies to a catering request from hello@elmstreetbistro.com instead of a Gmail address, so the message clears the customer's spam filter and reads like a real business that owns its name.

you@yourdomain.com

Restaurants

Email that runs on your own domain (hello@rowhousegarden.com) rather than a free Gmail or Yahoo address. Usually $6–$12/month per mailbox through Google Workspace or Microsoft 365.

Why it matters

First impressions aside, free email addresses are five times more likely to land in spam when you reply to reservation inquiries or invoices. A domain-matching email also signals to customers that you actually own your online presence.

Frequently asked

What is professional email?

Professional email is email that runs on your own domain (hello@rowhousegarden.com) rather than a free Gmail or Yahoo address. Usually $6–$12/month per mailbox through Google Workspace or Microsoft 365.

Why does professional email matter for a restaurant?

First impressions aside, free email addresses are five times more likely to land in spam when you reply to reservation inquiries or invoices. A domain-matching email also signals to customers that you actually own your online presence.

Glossary

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Plain-English definitions for every term in your audit, organized by category.