Photo brief
Example: Before a shoot, a neighborhood cafe hands its photographer a one-page photo brief listing the eight hero dishes, the three needed crops for web and Instagram, and the natural-light window, so the session yields exactly what the site needs.
the one-page sheet you walk into a photoshoot with
A structured shot list a restaurant owner hands to a photographer at the start of a session: which dishes get shot, where each shot is destined to publish (Yelp, Google, Instagram, the menu), what aspect ratio that destination needs, what angle and lighting the photographer should compose for, and how the files come back named.
Why it matters
The single biggest gap between an independent restaurant's photo session and a usable result is the brief. Owners who hire a photographer without one walk away with 80 generic plate photos and 0 hero shots that actually fit a 16:9 web hero or a 1.91:1 OG card. Owners who walk in with a brief get the right 36 source frames in half a day, every one cropped to a known destination.
Frequently asked
What is photo brief?
Photo brief is a structured shot list a restaurant owner hands to a photographer at the start of a session: which dishes get shot, where each shot is destined to publish (Yelp, Google, Instagram, the menu), what aspect ratio that destination needs, what angle and lighting the photographer should compose for, and how the files come back named.
Why does photo brief matter for a restaurant?
The single biggest gap between an independent restaurant's photo session and a usable result is the brief. Owners who hire a photographer without one walk away with 80 generic plate photos and 0 hero shots that actually fit a 16:9 web hero or a 1.91:1 OG card. Owners who walk in with a brief get the right 36 source frames in half a day, every one cropped to a known destination.
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