Honest menu prices
Example: A farm-to-table spot replaces "contact us for pricing" on its tasting menu with a clearly stated $95-per-person total, and first-time diners scanning on their phones stop assuming it's out of reach and start booking.
Showing the price of every dish on your menu page — or, for tasting-menu formats, prominently stating the total. No "contact us for pricing", no hidden surcharges buried in small print.
Why it matters
First-time diners scanning your menu on a phone interpret hidden prices as either expensive or evasive. Neither wins the booking. Transparency converts better than mystery, every time.
Frequently asked
What is honest menu prices?
Honest menu prices is showing the price of every dish on your menu page — or, for tasting-menu formats, prominently stating the total. No "contact us for pricing", no hidden surcharges buried in small print.
Why does honest menu prices matter for a restaurant?
First-time diners scanning your menu on a phone interpret hidden prices as either expensive or evasive. Neither wins the booking. Transparency converts better than mystery, every time.
- HTTPS — SSL certificate, the padlock
- Last-updated signal — seasonal menu badge, "this week", dated posts
- Working contact form
- Real photos — not stock photography
- Photo brief — the one-page sheet you walk into a photoshoot with
- Aspect ratio — the proportion between width and height, locked by the destination
Browse all
149 terms.
Plain-English definitions for every term in your audit, organized by category.