Last-updated signal
Example: A neighborhood cafe adds a "This Week's Specials" block and a dated "Spring Menu — now pouring" badge, so a visitor checking at 6pm sees fresh content and trusts the place is open rather than guessing it closed months ago.
seasonal menu badge, "this week", dated posts
Anything on your site that subtly tells a visitor "someone is still running this place" — a seasonal menu badge, a "this week's specials" block, a recent blog post, a dated press mention, or even a visible last-updated stamp in the footer.
Why it matters
A stale website feels like a closed business. Visitors who aren't sure if you're still operating don't drive over to find out — they pick the place whose site looks maintained.
Frequently asked
What is last-updated signal?
Last-updated signal is anything on your site that subtly tells a visitor "someone is still running this place" — a seasonal menu badge, a "this week's specials" block, a recent blog post, a dated press mention, or even a visible last-updated stamp in the footer.
Why does last-updated signal matter for a restaurant?
A stale website feels like a closed business. Visitors who aren't sure if you're still operating don't drive over to find out — they pick the place whose site looks maintained.
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