Glossary section
Trust
The signals that tell a first-time visitor you're a real, careful, operating business — not a half-finished side project.
15 definitions.
- HTTPS — SSL certificate, the padlock
- Honest menu prices
- Last-updated signal — seasonal menu badge, "this week", dated posts
- Working contact form
- Real photos — not stock photography
- Photo brief — the one-page sheet you walk into a photoshoot with
- Aspect ratio — the proportion between width and height, locked by the destination
- Hero shot — the one photo per surface that does the load-bearing visual work
- SSL certificate — TLS certificate, the thing behind the padlock
- Privacy policy
- Cookie banner — cookie notice, consent banner
- Terms of Service — terms and conditions, ToS
- Review responsiveness — owner reply rate, Google review replies
- Transport security — HTTPS, HSTS, security headers, Mozilla Observatory grade
- Stale copyright — outdated footer year, freshness signal