Real photos
Example: A Brooklyn pizzeria swaps the generic stock slice on its homepage for a two-hour shoot of its own blistered pies, brick oven, and Tuesday-night crew, and first-time visitors stop wondering what the place actually looks like.
not stock photography
Photographs of your space, your food, and your team — not royalty-free stock images licensed from an agency.
Why it matters
Visitors can smell stock photography at a glance, and it reads as dishonest — "they wouldn't show their own place unless there was something wrong with it". One two-hour session with a local photographer outperforms a whole library of stock for years.
Frequently asked
What is real photos?
Real photos is photographs of your space, your food, and your team — not royalty-free stock images licensed from an agency.
Why does real photos matter for a restaurant?
Visitors can smell stock photography at a glance, and it reads as dishonest — "they wouldn't show their own place unless there was something wrong with it". One two-hour session with a local photographer outperforms a whole library of stock for years.
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149 terms.
Plain-English definitions for every term in your audit, organized by category.