Owned channel
Example: A taqueria that takes a Friday order through its own website keeps the guest's phone number and email plus the full margin, while the same order through a delivery app hands both the contact and a 25% cut to a platform it does not control.
first-party, direct channel
Any customer relationship, ordering path, or data stream you control end-to-end — your website, your direct-ordering link, your email list, your phone, your Google Business Profile (which you don’t fully own but you do operate). The opposite of a third-party marketplace where someone else owns the rails.
Why it matters
Owned channels keep two things on your side of the table: the customer’s contact information and the margin on the order. A direct delivery via your own ordering page typically nets 18–28%; the same order via DoorDash typically nets 5–12% after the 30% commission, the marketing fee, and the delivery share. Owned channels also compound — a returning customer on your site is yours next time too.
Frequently asked
What is owned channel?
Owned channel is any customer relationship, ordering path, or data stream you control end-to-end — your website, your direct-ordering link, your email list, your phone, your Google Business Profile (which you don’t fully own but you do operate). The opposite of a third-party marketplace where someone else owns the rails.
Why does owned channel matter for a restaurant?
Owned channels keep two things on your side of the table: the customer’s contact information and the margin on the order. A direct delivery via your own ordering page typically nets 18–28%; the same order via DoorDash typically nets 5–12% after the 30% commission, the marketing fee, and the delivery share. Owned channels also compound — a returning customer on your site is yours next time too.
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