A productized offer · bookable without a call

Care Plan Light. Hours & hygiene, kept current.

The cheapest care plan I offer, the one that prevents the most expensive failure: a customer who shows up to a closed restaurant. Hosting, daily backups, and a monthly check that your hours, holiday hours, and menu prices match across your site, Google Business Profile, Yelp, and Apple Maps.

“Hours hygiene isn’t glamorous work. It’s the work that keeps a Tuesday-night two-top from leaving a one-star review because your Yelp said 9pm and your door said 8.”

$99/month · cancel any time · no setup fee

Cadence · bookable without a call

One monthly hygiene pass · one Friday note · one small request per month · cancel from your dashboard, not a phone call.

2nd Fri

Of every month, the note lands. Set your watch by it.

5min

Uptime probe cadence — if it breaks at 2am, I see it

30d

Rolling backup window, snapshotted nightly, separate region

Setup fee. No annual contract. Stripe handles the rest.

What lands in your inbox the second Friday of every month.

One short email. Two minutes to read. What I checked, what I changed, what to keep an eye on. Below is the exact format — nothing dressed up, nothing buried.

Don Goldstein · Muntin Digital To: you@yourrestaurant.com

Fri, Mar 14, 7:42 AM

Casa Tita — March hygiene pass

Quick one. Site’s clean and your hours are matching everywhere except Yelp, which I’ve flagged below. No restore needed this month.

Hours match across site, GBP, and Apple Maps. All three say Tue–Sun, 5–10pm; closed Mondays.
Yelp still has you closing at 9pm. Edit requested via Yelp’s biz tools yesterday; usually clears in 48h. I’ll confirm next month.
Menu prices match the kitchen. Spot-checked 8 items against the printed menu Marcus sent over — all aligned.
Easter Sunday closure flagged 14 days out. Hours pushed to site + GBP this morning; Yelp + Apple Maps queued.
Uptime: 100% this month. 8,640 probes, zero failed. SSL renewed automatically on March 2.

Small request used this month: Added the WaPo press mention to your homepage Wednesday afternoon. Took about 15 minutes. One more small request available before April 14.

— Don
Sent from the floor at Tacombi, between lunch and dinner.

Where I check, what each one currently says

Your site

Tue–Sun · 5–10pm

Matches

Google Business

Tue–Sun · 5–10pm

Matches

Yelp

Tue–Sun · 5–9pm

1h drift

Apple Maps

Tue–Sun · 5–10pm

Matches

What’s included, every month.

Nine line items, every one of them a thing that costs more not to do than to do. The whole thing fits inside two hours of my attention every month, by design.

Hosting
Cloudflare Pages or your existing host, with the SSL renewal monitored. Five-nines uptime, no theatre.
Daily backups
Site + database snapshotted nightly to a separate region. 30-day rolling restore window.
Hours hygiene
Once a month I check that the hours on your site, GBP, Yelp, and Apple Maps match. Holiday hours flagged 14 days out.
Menu price audit
Spot-check that your published prices match the kitchen’s. Mismatches surfaced in your monthly note.
Menu refresh, quarterly
Once a quarter I take your menu changes — price bumps, item swaps, seasonal ingredients — and hand-build a fresh press-ready PDF. Bundled in.
Uptime monitoring
UptimeRobot probes your homepage and contact form every five minutes. If anything breaks at 2am, I see it before you do.
SSL + domain renewal
Reminders 60 days out, paid by you, set up in your registrar account. No domain held hostage.
One small request per month
A new menu line item, a Thanksgiving hours swap, a press-mention added to the homepage. Up to 30 minutes; bigger asks get quoted.
Monthly note
One email, second Friday of the month: what I checked, what I changed, what to keep an eye on. Two minutes to read.

What I monitor between Fridays.

5-min uptime probe Contact-form synthetic test SSL expiry alert (60d out) Backup restore drill (quarterly) GBP / Yelp / Maps drift Holiday hours, 14 days out

The monthly cadence, calendared.

A month at Care Plan Light, predictable enough that the kitchen can ignore it. Predictable on purpose.

Week 1

The hygiene pass.

I run the hours-and-prices check across your site, GBP, Yelp, and Apple Maps. Drift flagged, fixes pushed.

Week 2

The Friday note.

Second Friday. What I checked, what I changed, what to watch. Two minutes to read.

Weeks 3–4

Your one small request.

A new menu line, a press mention, a holiday hours swap. Up to 30 minutes — reply to the note and it’s queued.

All month

Uptime + SSL watch.

Every 5 minutes a probe checks your homepage + contact form. SSL alert fires 60 days before expiry.

Who it’s for.

Your site works fine. You’d just rather not be the one remembering to update the holiday hours in four places.

You’ve had one too many one-star reviews from guests who showed up when Yelp said you were open.

You just had me ship an Essentials build or a Menu Drop-In, and you want me to keep the surface current.

You don’t need real-time on-call (yet). One small request a month and a calm Friday email is enough.

What it is not.

In writing, before you click subscribe

Not a redesign retainer. Layout changes, new pages, photo replacements, brand work — those get quoted separately. Care Plan Light is hygiene, not new construction.
Not 24/7 white-glove. If your site breaks at 2am Sunday, I see the alert and fix it Monday morning. For real-time on-call, look at the full Care Plan ($225/mo).
Not for sites I didn’t build. The plan only covers sites the studio shipped, or sites we’ve done a takeover on (which is a separate one-time engagement starting at $750).

Cancel any time. No call required to start or stop.

Bookable without a sales call.

Send a one-line note with your URL through The Window. I confirm fit within four business hours. If your site isn’t one I can care for, I’ll tell you straight — no upsell, no callback funnel.

Cancel from your dashboard, not a phone call.

Stripe handles the monthly $99. Cancel any time, any reason, no questions, no “just one more month” rep call. The 30-day backup window stays accessible for 30 days after cancellation.

If Light isn’t enough — the next two rungs.

Same operator, same Friday note discipline. More hours of attention, more responsiveness, the same flat-fee culture.

You are here

Care Plan Light

$99/month · cancel any time

Hosting, SSL, daily backups
Monthly hours + price audit
5-min uptime probe
One small request / month (up to 30 min)
Monthly note, second Friday

Current tier

More attention

Standard Care

$225/month · cancel any time

Everything in Light
2 hours of edits / month
Quarterly strategy review
Priority Window queue
Two requests, any size, per month

See Standard Care →

Concierge tier

Care Plan Concierge

$350/month · cancel any time

Everything in Standard
5 hours of work / month
SEO tuning + monthly review
Direct Don access (SMS)
Strategy calls as needed

See Concierge →

Start Care Plan Light → Or compare to Standard Care ($225/mo)

Where Care Plan Light sits on the ladder

Free

30-second restaurant audit

You are here

$99/mo

Care Plan Light · hygiene

More attention

$225/mo

Standard Care · 2hr edits

Concierge

$350/mo

Care Plan Concierge

Sister surfaces

$249 · one-shot

Menu Polish

Refinement of a menu you already drafted, before it goes to print.

$499 · diagnostic

Website Audit

A 90-minute Loom + 8-page action sheet before you commit to anything bigger.

Free tool

Hours-consistency check

The tool I run during the monthly hygiene pass — yours to use anytime.