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Local SEO — 8 keyword
phrases.

A printable record of the 8 neighborhood + cuisine keyword phrases your site anchors to. Useful when handing off to an agency or running your own quarterly review.

Pack: Open the Doors course Cadence: Once at L12; revisited quarterly per the L16 rhythm Private — runs in your browser

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Local SEO — 8 keyword phrases

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Header
Eight keyword phrases From L12. Four formulas: cuisine+neighborhood, dish+neighborhood, occasion+neighborhood, intent+cuisine+neighborhood. Lowercase, no quotes.
#PhraseFormula typeLive in Google? (run incognito)Rank (1=top of pack)
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A phrase that returns hotels or stock-photo sites is mis-targeted. Replace it with something more local.
This-quarter drift
Distribution

Keyboard: ⌘P print · ⌘S download CSV · ⌘↵ save to Workshop

When to use it

Pull this sheet out when —

  • After Lesson 12 — print, run each phrase through Google incognito, mark which ones surface you.
  • Quarterly per the L16 SEO rhythm — neighborhoods drift, cuisines trend.
  • Before any SEO consultant engagement — the sheet is the brief.
Common mistakes

What operators get wrong

  • Picking phrases that have your restaurant name in them. Diners who know your name already type it.
  • Skipping the neighborhood specificity. 'Silver Spring' is too broad; 'Silver Spring centro' is the win.
  • Treating SEO as a one-time setup. The L16 rhythm catches the drift.
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