Free operator sheet · Stays in your browser

Naming + domain
check.

A printable checklist for vetting a restaurant name and locking in the matching domain. Trademark, social handles, .com availability, neighborhood signal.

Pack: Open the Doors course Cadence: Once at L5a (fresh track) Private — runs in your browser

Fill it in

Naming + domain check

Type your numbers — the math runs in your browser. Print it, save it as a CSV, or save it to your Workshop.

Header
Says-it-out-loud test Read the name to three people over a noisy phone connection. They write it down. If anyone misspells it, the .com search will fail for diners too.
Listener (first name)Wrote it asCorrect?
Trademark search (USPTO + state) tess2.uspto.gov for the federal mark. Your state's Secretary of State business-entity search for in-state collisions. Check both.
Domain — register the .com FIRST
Social handles Same handle across all four channels matters more than the name on each individual one. Pick one handle; reserve it everywhere even if you only use two.
PlatformHandleReserved?
Instagram
TikTok
Facebook page
X / Threads
Final lock-in

Keyboard: ⌘P print · ⌘S download CSV · ⌘↵ save to Workshop

When to use it

Pull this sheet out when —

  • Before signing the lease for a new concept.
  • Before announcing a rename of an existing concept.
  • Before ordering signage, menus, or any printed asset.
Common mistakes

What operators get wrong

  • Buying the domain after the sign goes up. The .com is the cheapest part — first.
  • Skipping the USPTO + state trademark search — there's a brand operator on the other side.
  • Picking a name that requires a spelling to be heard aloud over a phone.
Pairs with

The tools, terms, and articles this sheet sits next to.

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