Module 2 of 4 · About 3 hours total · 4 shared + 4 forked lessons

Decide — the eight decisions that shape every restaurant website.

Who your customer is, what to call the place, what's broken if you have a site, what colors and voice carry it all. Some lessons split for fresh-opening operators vs. rebuilders; some are shared.

All eight lessons of Module 2 are shipped. Both fresh and rebuild tracks run end-to-end through to Lesson 7.

Lessons in this module

4

Your customer in one paragraph

~25 minShared

Sketch the person you're cooking for in a single paragraph. The neighborhood, the occasion, the price they'll cheerfully pay, the rough age and life stage. This becomes the audience every later lesson aims at.

Shipped
5

The first fork — pick your track

~30 minForksShipped

Lesson 5 splits for the two starting positions. Pick the one that matches you — you can change tracks any time.

Fresh track 5a · Naming + domain

Shortlist names, check availability, end with a chosen name.

 Rebuild track 5b · Audit your current site

Rank ten common audit items by severity; punch list of fixes.
6

The second fork — by track

~25 minForksShipped

Both tracks land their second forked lesson before re-converging at Lesson 7.

Fresh track 6a · Cuisine + positioning

Place your dot on the price × cuisine-breadth grid; write the one-sentence reason.

 Rebuild track 6b · Diagnose what's leaking

Past the symptom — for each top-three leak, name the underlying cause.
7

Palette + voice

~30 minShared

Pick three colors appropriate to your cuisine, contrast-checked for legibility. Write the one sentence that anchors how your restaurant sounds to a stranger. The lesson where your preview stops feeling generic.

Shipped