Module 3 of 4 · Lessons 8–11 of 16 · About 2 hours total
Assemble — the operator paperwork that decides whether you fill tables.
Menu, photos, hours, Google Business Profile. Each one of these is unglamorous on its own and load-bearing in combination. By the end of Module 3, your home page has its actual menu, your photos brief is in hand, your hours are set, and your GBP either exists or is queued for repair.
Lessons in this module
Your menu shortlist
A short shortlist of dishes that anchors your menu page. Drag-rank them, set prices, link out to plate-cost analysis if you want to verify margins. The menu is the marketing.
Photos — by track
Fresh-track operators rank the five shot types every restaurant site needs and write a brief for the first three. Rebuild operators triage existing photos into keep / refresh first / quietly kill.
Hours, holidays, contact
Set your weekly hours day-by-day, mark closures, write your phone number once. The most-read piece of your home page, on every device.
Google Business Profile — by track
Fresh-track operators claim, fill the twelve fields, and write the 750-character description in their own voice. Rebuild operators rank ten common GBP problems and write a punch list for the next two weeks.