Breadcrumb
Example: A Brooklyn pizzeria adds a breadcrumb trail like Home › Menu › Pizzas at the top of each page, so Google shows a short muntin.digital › Menu › Pizzas trail in results instead of a long URL, and phone visitors get an easy tap back up a level.
the trail at the top, breadcrumb trail
A row of links at the top of a page that shows where you are in the site hierarchy — Home › Glossary › Breadcrumb. Search engines also read it as BreadcrumbList structured data, which decides how the page’s URL renders in Google results.
Why it matters
On a phone, breadcrumbs are the second-most-tapped piece of navigation after the back button. On Google’s search-results page, a clean BreadcrumbList replaces a long URL with a short trail (muntin.digital › Glossary › Breadcrumb) which raises CTR. Most restaurant sites either don’t have them or stamp the JSON-LD without rendering anything visible, which fails Google’s rich-result eligibility check.
Frequently asked
What is breadcrumb?
Breadcrumb is a row of links at the top of a page that shows where you are in the site hierarchy — Home › Glossary › Breadcrumb. Search engines also read it as BreadcrumbList structured data, which decides how the page’s URL renders in Google results.
Why does breadcrumb matter for a restaurant?
On a phone, breadcrumbs are the second-most-tapped piece of navigation after the back button. On Google’s search-results page, a clean BreadcrumbList replaces a long URL with a short trail (muntin.digital › Glossary › Breadcrumb) which raises CTR. Most restaurant sites either don’t have them or stamp the JSON-LD without rendering anything visible, which fails Google’s rich-result eligibility check.
Browse all
149 terms.
Plain-English definitions for every term in your audit, organized by category.