Logo lockup
Example: When a sign shop emails a neighborhood bistro asking them to "send your logo," the owner sends the locked-up mark-plus-wordmark file instead of a cropped menu screenshot, so the storefront sign keeps the same spacing and proportions the designer intended.
mark + wordmark + optional tagline, as one unit
A fixed composition of a mark, a wordmark, and sometimes a tagline, designed as one asset — spacing, alignment, and proportions locked in. The lockup is the asset designers hand to vendors 90% of the time. The bare mark alone covers the other 10%: the favicon, the social profile pic, an embossed coaster.
Why it matters
When a printer or developer asks you to "send your logo," the correct thing to send is a lockup — not a screenshot, not the mark stretched on its own. Identities that ship without a lockup get reassembled inconsistently by every vendor who touches them.
Frequently asked
What is logo lockup?
Logo lockup is a fixed composition of a mark, a wordmark, and sometimes a tagline, designed as one asset — spacing, alignment, and proportions locked in. The lockup is the asset designers hand to vendors 90% of the time. The bare mark alone covers the other 10%: the favicon, the social profile pic, an embossed coaster.
Why does logo lockup matter for a restaurant?
When a printer or developer asks you to "send your logo," the correct thing to send is a lockup — not a screenshot, not the mark stretched on its own. Identities that ship without a lockup get reassembled inconsistently by every vendor who touches them.
- Brand identity — the full visible system around your logo
- Clearspace — the empty zone around a logo
- Color palette — the curated set of colors that belong to your brand
- WCAG AA contrast — accessible color contrast
- Favicon — the small icon in the browser tab
- Typography pairing — display + body typefaces that work together
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