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Email & SMS List Growth
Log.

Source by month — table tent, QR, reservation, online order — with new sign-ups, unsubs, opens, clicks. Names which channels actually grow the list.

Pack: Conversions & Reservations Cadence: Monthly Private — runs in your browser

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Email & SMS List Growth Log

Type your numbers — the math runs in your browser. Print it, save it as a CSV, or save it to your Workshop.

Period Month Sender platform

By source — capture point performance

Source	New sign-ups	Unsubscribes	Net add	Health
Table tent / QR (in-restaurant)			—	—
Reservation confirmation opt-in			—	—
Online order checkout			—	—
Website footer signup			—	—
Instagram bio link			—	—
Event / private dining inquiry			—	—
Other (note)			—	—
Totals	0	0	0	—

Health = open % > 30 AND net add positive. Tag every signup form with its source — without source, ROI is unanswerable.

Net adds this month 0

Healthiest source —

Per-source attribution is the lever. A 5,000-name list at 6% open rate is worth less than 800 at 40% — the 800 came from somewhere. Find which.

Keyboard: ⌘P print · ⌘S download CSV · ⌘↵ save to Workshop

When to use it

Monthly — first week, pulling subscriber stats from your sender (Mailchimp, Klaviyo, ConvertKit, etc.).
Before launching a new capture point — table tent, QR code, online-order checkbox — to set a baseline.
When unsubscribes spike — the source attribution names which channel is misaligned with what you send.

Common mistakes

Counting sign-ups without engagement. A list of 5,000 with 6% open rate is worth less than 800 at 40%.
Using a single capture form with no source tag — without source, the ROI question is unanswerable.
Sending the same cadence to every source. Reservation sign-ups want different content than a checkout opt-in.

Pairs with

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